Yahoo! has released a big budget one-minute ad, 'Anthem', as part of its new ad campaign to tell consumers about how it can help personalise their internet experience.
Yahoo! said the ad was shot in five countries and "features vignettes that illustrate the many ways in which Yahoo! helps you make the Internet your own".
Yahoo has started the advertisement campaigns in order to beat Google and Microsoft. Yahoo at any cost wants to strengthen its reputation .
Recently Comscore Inc, an internet measuring firm has revealed some stunning facts based on its recent study ,” One out of 10 minutes spent by a person on the internet is spent on a Google-run site.’ This shows that Google is capturing the market speedily. The study also revealed the fact that Google dominates internet landscape in India and Brazil.Yahoo is now triggered with such studies and come up with a strategic advertisement plan to increase its popularity in developing countries like India, Brazil and China. Yahoo is all set to change their image globally and for that reason Yahoo’s creative agency, Ogilvy & Mather is helping out .Ogilvy and Mather is an international advertising, marketing, and public relations agency based in New York City. The world applauded the agency so much when it came out with the ZooZoo ads for Vodafone.
Yahoo has also released a big budget one-minute ad, ‘Anthem’, as part of its new campaign. ‘It’s Y!ou’ Yahoo! said the ad was shot in five countries and “features vignettes that illustrate the many ways in which Yahoo! helps you make the Internet your own”.
Wednesday, October 7, 2009
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